Theresa Hertling.

Harris, MN  |  651-324-8846  |  hertlingdesign@gmail.com  |  theresa-hertling.com  |  linkedin.com/in/theresahertling

Design strategist and brand architect with 20+ years building client-facing proposals, integrated marketing campaigns, high-stakes presentations, and enterprise brand identity systems across 30+ industries. High-value account design leadership at Thomson Reuters, and independent agency ownership. Full-cycle creative direction across digital, offline, and cooperative channels, account retention, and frontline client relationship management. Hands-on AI workflow integration, end-to-end web architecture, design, and development, and relentless focus on saving at-risk value streams and securing high-growth business.

Founder | Petri Galleries LLC     Mar 2025 – Present

• Independent mixed-media art & freelance design business; creating and selling original works, with a recurring charity auction benefiting child abuse prevention organizations currently in development.

Co-Founder | Dravallo LLC (Creative Agency)     Feb 2018 – Feb 2026

• Co-led a creative agency delivering branding, UI/UX, and web development for startups and small-to-large businesses.
• Developed proposals, estimates, contracts, and service agreements to secure and onboard new clients.
• Directed end-to-end brand identity projects: logo design, style guides, & website design/development across platforms.
• Ran business strategy and consulting engagements, including competitive audits, market research, and growth recommendations for clients.

Senior Design Strategist | FindLaw, part of Thomson Reuters     Aug 2012 – Dec 2023

• Served as lead design strategist on High-Value Client accounts; deployed on zero-notice timelines to stabilize failing, high-spend accounts at risk of contract termination — maintaining a 100% success rate in escalation recovery.
• Built and maintained full-suite design systems and brand style guides used across digital products, balancing user trust, accessibility (WCAG/ADA) best practices, and platform consistency.
• Led cross-departmental interventions across a team of 35+ designers, coaching underperforming team members back to full productivity while maintaining 100% personnel retention.
• Owned full lifecycle client relationships; project intake & proposal development through delivery & retention.

Founder | EXTREMiss™    Jul 2008 – Dec 2013

• Developed an apparel line and website built for women into dirt biking, hunting, riding, and fishing — owning brand, product, and go-to-market from concept through sale; over $2,500 sold in inventory at first event.

Marketing Manager | Tousley Motorsports Apr 2010 – Aug 2011

• Managed marketing campaigns and promotional material for a high-volume powersports dealership.
• Coordinated vendor relationships and event logistics to support sales and brand visibility initiatives.

Production Artist / Graphic Designer / Installer | Twin Town Events Oct 2008 – Apr 2010

• Designed and produced signage, promotions, and branded assets while coordinating on-site installation and vendor logistics for large-scale live events for clients including Mall of America, Nickelodeon Universe, Verizon, the Minnesota Vikings, and Timberwolves.

Design & Adobe Creative Suite: Illustrator, InDesign, Photoshop, Acrobat, Bridge, & Other Creative Cloud Applications
Presentations & Proposals: Proposal, estimate & contract development; pitch decks; product launch & sales storytelling
Marketing & Brand: Brand identity systems, promotional & advertising material, event/trade show coordination, PR support
Client & Project Management: Full-lifecycle account ownership, escalation resolution, project intake & delegation, CRM tools
Web & Digital: WordPress, Figma, HTML/CSS, UX/UI, prototyping, mobile-responsive design, analytics dashboards
Microsoft Office 365: Word, Excel, PowerPoint, OneDrive, OneNote, Designer, Defender, Copilot, Power Apps
AI & Automation: AI-assisted workflows, prompt engineering, process automation, tool integration, setup & platform utilization

Bachelor's Degree — Minneapolis College of Art and Design (MCAD)
Minneapolis, MN  |  2004 – 2008